2019 Santiago de Chile. Ten Years Campaign
The 2019 Collection by Lupe Gajardo commemorates a significant milestone—10 years of creativity, experimentation, and resilience in the fashion industry. This anniversary collection is not just a reflection on the past decade but also a bold statement on the future of fashion, where scarcity and sustainability take center stage.
For Lupe, the theme of "scarcity" has always been a driving force behind her designs. The limited availability of materials in Chile has inspired her to push the boundaries of textile experimentation, texture, silhouette, and form. This collection captures that ethos, turning the challenge of scarcity into an opportunity for innovation.
The 2019 Collection was intended to be showcased in a grand runway show, featuring 48 unique looks that embody Lupe's journey over the past decade. However, the global pandemic forced a change of plans, and instead, the collection was presented online through a series of fitting photos taken just before quarantine. This pivot not only highlights Lupe's adaptability but also reinforces the theme of creating beauty from limited resources.
In this collection, Lupe granted herself complete creative freedom, treating each garment as a piece of art. The process was highly experimental, involving a mix of traditional and invented construction techniques. The result is a collection that blurs the line between fashion and art, with each piece reflecting a deep, thoughtful process.
Materials used in the 2019 Collection include a variety of recycled and repurposed fabrics, emphasizing sustainability and slow fashion. The garments are mostly handmade, with an artisanal touch that makes each piece unique. This approach marks a new direction for Lupe Gajardo, focusing on exclusive, one-of-a-kind creations that align with the slow fashion movement.
As the world faces profound changes—from climate crises to social upheavals and the COVID-19 pandemic—Lupe sees this collection as the starting point for a new decade. It represents a shift toward slower, more sustainable production, with a low carbon footprint and a focus on quality over quantity. Lupe’s journey over the past decade has led her to this moment, where she embraces a future of thoughtful, responsible fashion.
